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Jon Bader directs Hungry Jack’s 15s TVC

Jon Bader| 02 Jun 2015| 0 comments | Uncategorized

Screen Shot 2015-06-02 at 5.43.58 pm

The purpose of this 15s TV commercial for Hungry Jack’s was to showcase their custom built Whoppers. We shot the burgers layer by layer using a sophisticated digital motion control system that allowed us to program a complete move including track, pan, tilt, focus and zoom. We could then repeat the move endlessly with millimeter accuracy. So we could build the burgers layer by layer and edit it all together seamlessly so it looks like the burgers build and deconstruct themselves whilst the camera completes a smooth cinematic move.

 

 

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