For McDonald’s recent Mselections and World Cup burger promotions Jon Bader was commissioned to shoot hero burger stills and capture motion content for instore digital menu boards. Jon was able to move from stills to motion utilizing his Cinedrive digital motion control system to program Slide,Pan,Tilt,Focus,Zoom and Turntable moves that were key frame editable and endlessly repeatable allowing for a small crew to focus on the food as the hero.
Latest work completed for Masterfoods “Not all seasonings are black and white”. For this campaign we had to create two kitchen interior environments entirely from salt and pepper. This was painstakingly achieved as a real salt and pepper ‘artwork’ by Yippee Ki-Yay in Sydney which was captured digitally. We then carefully matched the food photography, angle, perspective and lighting so the images could be put together to create the finished ads.
See a time-lapse of the model make
When director Darren Price and DOP David Wakeley needed to seamlessly match up multiple tracking shots on their latest TVC for Dominos Pizza they turned to the Cinedrive system to provide a compact and reliable motion control setup for the shoot. Shooting with the RED EPIC mounted on the Cinedrive was a breeze with minimal setup and calibration time. Controlling Slide, Pan, Tilt and focus – all from the on screen interface and the ability to keyframe and ‘nudge’ the focus around for each new setup made the whole process pretty painless. The rig was able to perform an accurate repetition of the move for the whole day. It just worked! For more info about how to use Cinedrive on your shoot contact me.
watch the TVC
see the online show – http://www.photomasterscup.com/7thphotoshow/index.php
PHOTOGRAPHY MASTERS CUP HONORS PHOTOGRAPHER JON BADER FROM AUSTRALIA
LOS ANGELES 3rd May 2014 – Professional photographer Jon Bader of Australia was presented with the 7th Annual Photography Masters Cup Honorable Mention in the category of Fine Art and Still Life at a prestigious Nomination & Winners Photoshow webcast Saturday, May 3, 2014.
The live online gala was attended by photography fans around the globe who logged on to see the climax of the industry’s most important event for color photography.
7th Annual Jury members included captains of the industry from Contrasto, Rome; Kahmann Gallery, Amsterdam; Galerie Simon Blais, Montreal; Barbara Frigerio Contemporary Art, Milan; Clair Galerie, Munich; and Ingrid Deuss Gallery, Belgium who honored Color Masters with 274 coveted title awards in 18 categories.
“It is an incredible achievement to be selected among the best from the 7,416 entries we received this year,” said Basil O’Brien, the awards Creative Director. “Jon’s “after Hirst” and “after Hockney”, exceptional images entered in the fine art and still life categories, represent contemporary color photography at its finest, and we’re pleased to present him with the title of Honorable Mention.”
INTERNATIONAL COLOR AWARDS, PHOTOGRAPHY MASTERS CUP is the leading international award honoring excellence in color photography. This celebrated event shines a spotlight on the best professional and amateur photographers worldwide and honors the finest images with the highest achievements in color photography. www.photomasterscup.com
I had the privilege of working with Tony Bilson on this cover and food story for Selector Magazine. Tony was a gracious guest in the studio and we certainly ate well that day! Beautiful styling as always by Michaela Le Compte and food prep by the awsome Julie Ballard. Thanks to the Selector team for another great shoot.
Find the whole story here
In October I headed off to King Island for McCann to shoot a series of landscapes and food shots for some of the King Island Dairy’s iconic cheeses. We spent 8 days scouring this beautiful rugged island for images that would tell the unique story of the fabulous products that come from this place of extremes. We chased the weather and subjected the gear and the crew to some challenging conditions but ended up (I think) with some beautiful images and a stand out campaign. Here’s the first two ads off the press. Also check the Instagram feed to the right for some of the behind the scenes shots of our trip.