I had the pleasure once again to work with the legendary Sardinian chef Giovanni Pilu and the super talented stylist Yael Grinham on this beautiful story for Selector Magazine. A great day with a great team and delicious food!
The purpose of this 15s TV commercial for Hungry Jack’s was to showcase their custom built Whoppers. We shot the burgers layer by layer using a sophisticated digital motion control system that allowed us to program a complete move including track, pan, tilt, focus and zoom. We could then repeat the move endlessly with millimeter accuracy. So we could build the burgers layer by layer and edit it all together seamlessly so it looks like the burgers build and deconstruct themselves whilst the camera completes a smooth cinematic move.